The Fresh Market Review
I was ridiculously excited for the grand opening of the new Fresh Market grocery store near my house. The shopping center it moved into used to have two grocery stores–a Giant and a Safeway–but they both closed this summer, leaving me without a grocery store on my way home from work. (The Giant I usually shop at is close to home, but not between my house and my office.)
I marked my calendar for opening day, followed The Fresh Market on Facebook and Twitter so I wouldn’t miss any announcements, and made sure to keep my work calendar clear so I could be there when the doors opened.
The produce section was gorgeous.
I was impressed by the variety of bulk nuts, grains and seeds.
I really wasn’t tempted by the bulk candy aisle, but it was too pretty to pass by.
I was thrilled to see the bulk spices, especially since I had just run out of curry powder.
My first impression of The Fresh Market is that it is like Whole Foods on a smaller scale, with more regular brand name products–like Chobani® yogurt and Pepperidge Farm bread–and maybe not quite as pricey.
The real test came when I did my weekly grocery shopping at The Fresh Market on Sunday. I went early in the day because I knew it would be busy on its first weekend, but it was already out of a few basics (like celery) and its milk and egg shelves were almost bare. I’m not holding that against them–I hope they see it as a sign of a successful opening weekend.
My grocery list was not very long, and I was able to find everything I needed (except celery!). I got my usual fruits and vegetables (apples, oranges, bananas, cantaloupe, mixed greens, tomatoes), fresh salsa and guacamole, freshly ground extra lean ground beef (from their butcher section), milk, Chobani® yogurt, frozen chocolate-covered bananas, Pirate Booty, and craft beer. They had a number of my other “staples,” but I still had Eggland’s Best® eggs and Kashi® frozen waffles at home, and I was pretty sure that the prices were higher than they are at Giant, so I didn’t feel the need to stock up.
After my first full shopping trip, my The Fresh Market review is pretty positive. I don’t think it will replace Giant as my regularly grocery store, but I am likely to go there once in a while for specialty items (like fresh meat and seafood, bulk nuts and spices, and vegetarian and organic frozen foods), and certainly will stop in on my way home from work when I need something mid-week.
Do you shop at The Fresh Market?
How many different grocery stores do you have to choose from?