Do they really think this will attract new customers?
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It'd attract me, but I'm a weirdo.
The line in smaller print is a good message, though.
LOL! totally didn't see that fine print until Carrie pointed it out in her comment. What a waste of fine print.
Ha! I didn't see it either, and I saw the poster in real life and took the picture!!
Being in the communications/marketing field, there is so much potential to make this even more effective.